by Red Cell
Last December, a series of ominous videos began appearing in email boxes at various websites and blogs. These very short clips, most around a minute long, featured dark, earthy imagery, disarticulated limbs, snow covered shacks, dogs, lots of fluid and a naked girl covered in some kind of black muck, licking trees. In an era that is over saturated with viral campaigns, these videos are strangely compelling and have caught the attention of everyone form MTV and Pitchfork to the most obscure of music blogs. Everyone wants to know, “Who is iamamiwhoami”?
The name comes from a YouTube account that has been uploading these high production vignettes. Each video has a corresponding number sequence as a title. It didn’t take too long to figure out that the numbers were, for the most part, sequentially the alphabet. Here are the six titles in order: Educational, I Am, It’s Me, Mandragora, Officinarum and Welcome Home. Each video also features a specific animal (whale, bee, owl, goat, llama, chimpanzee). There are only six clips so far and each seems to be part of a much grander world than the limited clips want to give us at this point.
Who this might be promoting has become a guessing game of the musical elite. Guesses have include, among many others: The Knife, Fever Ray, Goldfrapp, Christina Aguilera, Trent Reznor, NIN, Aphex Twin, Lady Gaga, Little Boots, Lykke Li, Björk and MGMT. All of which seem to have some vague connection to the videos in one way or another.
The three top guesses have been, believe it or not, Christina Aguilera, The Knife and Goldfrapp. Aguilera’s people have denied it, The Knife just released a new album about a month ago and Goldfrapp’s new LP looks and sounds (the two trax I’ve heard at least) like airbrushed, 80s synth-pop. My best guess is The Knife or Fever Ray (a side project of Karin Dreijer Andersson of The Knife) because of the aesthetic qualities and the subject matter of the films. But, the voice is obscured and does not really sound much like Karin’s voice. It sounds more like Radiohead circa Kid A/Amnesiac. Who knows, maybe Radiohead has hired a female singer!
No matter who it is in the long run, they have captured the curiosity of a lot of people. Based on the interest in the videos alone, this person/group will have a huge fan base to keep entertained for some time to come.
THE VIDS IN ORDER FROM FIRST TO LAST:
Prelude 699130082.451322-18.104.22.168.22.214.171.124.14.1.12 (Educational)
[bubblecast id=289884 thumbnail=475×375 player=640×352]
126.96.36.1999321018 (I Am)
[bubblecast id=289885 thumbnail=475×375 player=640×352]
188.8.131.52.5.723378 (It’s Me)
[bubblecast id=289886 thumbnail=475×375 player=640×352]
[bubblecast id=289887 thumbnail=475×375 player=640×352]
[bubblecast id=289888 thumbnail=475×375 player=640×352]
184.108.40.206.15.13.5-220.127.116.11.3383 (Welcome Home)
[bubblecast id=289889 thumbnail=475×375 player=640×352]