PIN UP X-RAYS – Taking It All Off

by Red Cell

For the few of you stuck out there in the interwebs that have NOT seen these wonderful pin-ups already, here they are. German ad agency Butter, has created a pin up calendar using Japanese computer display company EIZO’s medical monitors and female models that appear on radiographs in an attempt to promote its high-end monitors to doctors. Butter is already winning awards in Germany and New York for this ingenious campaign including a Gold Pencil at the New York One Show.