David Lynch loves coffee. The director’s black gold habit is legendary. Lynch even claims to have eaten lunch at Bob’s Big Boy in El Lay almost every day for eight years, from 1976 to 1984; during each visit, Lynch consumed a chocolate shake and several sugary cups of joe. According to Lynch, the caffeine and sugar rush — “granulated happiness” — facilitated creative brainstorming.
Coffee seems to be one of those Lynchian subconscious obsessions that makes its way into the director’s projects. Any Twin Peaks obsessive will fondly recall Special Agent Dale Cooper’s coffee obsession. Who doesn’t like “a damn fine cup of coffee”? Most Lynch-ites will have heard that he has his own line of organic, fair-trade coffee. Lynch is a coffee connoisseur and hand-picked the beans for his Signature Cup Coffee line. The coffee is grown by independent farmers in a village of two-acre farms “high above the rugged Sierra Madres of Oaxaca, Mexico” and comes in House Blend, Espresso, and Decaf French Roast. It costs a little more than your average organic go juice, at $10.20 to $12 per pound, but profits fund the David Lynch Scholarship fund at the American Film Institute Conservatory and Lynch’s projects. Apparently, the self-distribution of Inland Empire was funded by Signature Cup Coffee profit, in cooperation with Studio Canal.
“I love coffee. I have loved coffee since I was a young boy. I love the smell of coffee and I love the taste of coffee. David Lynch Signature Cup Coffee is a coffee I particularly love. It has a great, deep, smooth coffee flavor of delicious coffee. It has a good taste to me when it first enters, and the aftertaste is equally as good. It is like the powerful smoothness of a 12-cylinder engine, as opposed to a jangled 6-cylinder, or a V8. It has a richness, and the flavorful constituents of this coffee fuels my thinking. I like to think and work with this coffee, and the ideas seem to be in every bean. This coffee makes me happy. It is also an organic coffee, and fairly traded. I feel lucky to have found this coffee, and lucky to drink it every day. Anyway, I hope you like it and I hope it fuels some great ideas and a happy, flavorful life for you.” – David Lynch
Since I fetishize anything Twin Peaks-related, I recently rekindled my affection for David Lynch’s 1991 Twin Peaks-centric commercial video work for Japanese canned coffee company Georgia. And I eagerly awaited a commercial for Signature Cup Coffee. And it’s finally here. Watch the charming, creepy commercial below. And, if so inclined, you can purchase some through Java Distribution.http://vimeo.com/21939919
And watch Lynch’s triad of 1991 Georgia coffee commercials below.http://theendofbeing.com/wp-content/uploads/2011/04/georgia1.mov http://theendofbeing.com/wp-content/uploads/2011/04/georgia2.mov http://theendofbeing.com/wp-content/uploads/2011/04/georgia3.mov